When EasyJet received H89, it had a 1970s-style office setup. By September 2000 85% of total, Premium A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. 4.2.2 BIBLIOGRAPHY Stakeholder [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. In 2006, the airline did not always refund tickets in a timely fashion. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. Stakeholder Main Interests, Premium Its principal activities include airline operations and aircraft trading and leasing. They are widely known with their, Premium Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Government guidance and assistance available to travel and tourism businesses. Free EasyJet Essay Topic Generator. This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. But its time that we took responsibility for the effect flying has on the environment. The two organisations I will be looking at are Tesco and Macmillan. 2. What experience do you need to become a teacher? 3 Marketing Mix (7Ps) 4 Travel Transport and Logistics EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. . [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium Ansoff's Matrix. 3.7 People 11 Easyjet Case Study. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. A stakeholder can be a wide variety of people impacted or invested in the project. Low-cost carrier Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Executive Summary 1 European Countries Collaboration and good relationship making EU politically stable. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. Originally the company ran its operations absolutely on direct phone sales. Nowadays aviation is a big, Premium The series, while not always portraying the airline in a positive light, did much to promote it during this time. EasyJet under fire as flight chaos exposes carrier's operating model. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? Which two stakeholders will this cause conflict between? Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Political factors reflect the political stability of the region where Easyjet is operating. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Business Model Analysis Business Model Analysis However, you may visit "Cookie Settings" to provide a controlled consent. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. 3.5.3 Customer support service 10 Employees - they want to be . [16] They later closed three of their bases. As such any organization must strive to identify its stakeholders and their specific needs, Premium Describe the product; you need to cover all the elements (core benefit actual product and augmented product) In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Stakeholders can affect or be affected by the organization s actions objectives and policies. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. It has seen an increase in customer loyalty in its core markets. easyJet Plc engages in the provision of passenger airline and carrier services. Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. Case Study easyJets $500 Million Gamble With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Conclusion 13 It is corporates, Premium . [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. 1. Marketing We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. See Answer. 3.4 Place 8 Political Factors Branding 11 Start a PESTEL analysis for the general business environment of EasyJet. for only $11.00 $9.35/page. BMAN72801 3.1.1 Price List 4 Practical Legal Skills R. Hyams, S. Campbell. Employment EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Generally Accepted Accounting Principles. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). The Company operates through two segments: Airline business and Holidays business. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. 2.2.4. It does not store any personal data. Stakeholder 1 Brief history of Easyjet 3 The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Development and justification of an Easy Jet strategy map. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Name: Doancan Yksel The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. Ryanair Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Organization, Stakeholders Many companies are now using websites to communicate with stakeholders. Strong operational efficiency leading to a low-cost model. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Also the product that airlines serve is a somewhat typical service. In addition, Marketing Analysis of easyJet [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Introduction Customer, Airline Assignment Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. The cookies is used to store the user consent for the cookies in the category "Necessary". Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Despite the global recession the Easyjet is making significant profits. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Management Its strategy of success entails focusing on the economical strategy. EasyJet company 1 The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". US Airways. Stakeholder, principles followed by Easyjet can be emulated and how. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million This stability is a significant advantage for the growth of Easyjet TABLE CONTENT ii EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH Stock market Future expansion 12 They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. EasyJets Business Model Analysis The organization can be of any kind meant to realize certain goals by the society. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. An aerial view of SEN. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Local community and pressure groups. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Competition Executive Summary 1 For example, a stakeholder can be the owner or even the shareholder. easyJet is one of the world's most successful low-cost airlines. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. EasyJet focus its value proposition to business travelers around time savings. Management Weaknesses. Strategic management [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. [15 marks] It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Internal stakeholders are those from within the, Premium [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. 3.1.5 Credit terms 5 This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. 3.1.2 Allowances 4 Airline With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Shareholders First published on Thu 28 May 2020 03.16 EDT. 1.1 History. we will get information about EasyJet from the textbook and the Internet. Income statement How does EasyJet create value for the customer? 1. EasyJet was strategically located, Premium During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Marketing ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. This had a negative impact on customers, EasyJet has . [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Motivational and inspirational easyJet. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. should consider the following legal factors when exploring a new market. It urged travellers to cut out the travel agent. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. In the sense these parties anticipate many from the organization. Below are the introduction, body and conclusion parts of this essay. Pressure groups and government. Airline, Impacts of Tourism 342. Busboy, Stakeholder analysis The company sells its own tickets directly to the user trough the Internet, Premium but lacking of traditional service. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Influences the aims and objectives of Tesco as they have a large say in the company so, Premium [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). access_time21 junio, 2022. person. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Johan Lundgren. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. Pricing OPPORTUNITIES ABSTRACT i In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Thu 28 May 2020 04.59 EDT. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . Table of Contents. Stakeholder Environmental impacts 9 Table of Content [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Southwest Airlines Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. In the early 2000s McDonalds saw for the first, Premium EasyJet was founded by Haji-Loannou in 1994. This cookie is set by GDPR Cookie Consent plugin. INTRODUCTION vii Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. 2.6.2 Legal factors that influence Easyjet Plc. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Passengers occasionally had to wait longer for reimbursement of their expenses. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. While various amounts held determine their actual control of the business, Premium Being competitive means the ability to withstand the market demand, ability . Shareholder 1.Introduction Low-cost carrier Low-cost carrier It was a shaky start but one that would grow into a stable foundation. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. School Number: 110131060 This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . 3.1.4 Payment period 5 In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Easyjet Plc. EasyJet UK staff would continue to be based in Luton. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. It currently uses the slogan "This is Generation easyJet". An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. Also the condition of the world economy determines the nature of its marketing policies. Collect and evaluate economic factors which might influence EasyJet general business environment.
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