Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. A reminder to winterize their sprinkler system or change smoke detector batteries? I was just checking in with you to see how youre doing. Here are a few authentic scripts for. These are people that know you, and just because of that, you have some influence on them. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. What do you love about it? The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Check out our full list of Twitter dos and donts for real estate! My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Save my name, email, and website in this browser for the next time I comment. Add your signature and contact information including your location. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. If you use your agent website for your Listing E-Alerts, you can use. Let us help you. This is the foundation of reviving your database and re-engaging your people. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. In addition, it might backfire and cause them to never call on you. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Make sure you select something that shows just how well you know them. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. (And, Ill give you the real estate email templates, too.). I am the worst at self-promoting. You arent a clone. The next question what do you say to them? (Were talking multiple millions in volume.). But how many agents actually take that advice? Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Good iedea on using and award and sharing it with your soi. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Human connection is in high demand. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. As a real estate professional, you have a lot of connections and vendors you know and trust. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Under that simple system they end up calling everyone in their SOI twice a year. Dont take the cheap route if its going to come across negatively. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. (One of my recent clients almost got badly burned by an inflated zestimate!). Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Youll see every single time they just as appreciative as everybody else you reach out to. If you havent been staying in touch with your SOI like you know you should, youre not alone. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Why not get deep once in a while? Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. You can use variations of this, but the most important thing you can do is to be authentic. All you need to do is say, Hey! It has success written all over it. All that I need from you is to verify that I have the correct home address and email address for you. Pro Tip for Twitter: Always post local content with relevant local hashtags. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. A form letter! Featured at one of my favorite groups at AR short simple and to the point not to mention very different. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Pro Tip for TikTok: This is a fun one. When you do go to a networking event, you may think the goal is to collect as many cards as possible. This also warms up your SOI for your phone call. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Beautiful. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Remind your sellers about something you did that added a lot of value for them. That's the only way you will be able to contact your SOI members 100 times a year. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. This is how you reconnect with your sphere of influence database. Required fields are marked *. It would go like this. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Finally, the art of copywriting is helpful too. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. That detracts value. It is also important for you to diversify your outlets. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. I especially liked your photos of the latest outing you had at Russian River. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. I would love the opportunity to work with you. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Are you sure you want to report this blog entry as spam? I hope you and your family are doing well. For brand new agents a simple Excel spreadsheet will do the job.. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Its really simple. that are written by the members of this community. Do you have something you could YAY-ME about to your sphere? But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Congratulations, Lori! How low interest rates are and what a great time to buy it is? So thank you, thank you, THANK YOU!!! And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Thats the last time Im going to use that real estate agent.. Then, make sure you invite people to hang out with you for your charge. Again, theres absolutely no need to sell here. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. And who doesnt love a bottle of wine or box of chocolates? Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Youll be shocked at the response. Come up with a meaningful message, and hit your database with a postcard mailer. What are the biggest (non-monetary) challenges and rewards? Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Here's a real estate business letter template that you can download and use. Its forcing real estate professionals to pivot their business and make some changes. 3. Theyre going after the unknown. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. What's the reason you're reporting this blog entry? Today Im going to tell you, no. ActiveRain, Inc. takes no responsibility for the content in these profiles, Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. All because of one fundamental business driver: Authenticity. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. You dont have to be a suited-and-booted business exec to have a great network. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. You type in their home search criteria and then enter their contact info. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Love it or hate it, email cannot be ignored. He even asks for permission to follow up (Cool if I follow back up in a week?). If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Look, we get it. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Every year, the National Association of produces a survey of home buyers and home sellers. This takes some time. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Then, send a personal note to them. I just want to check in with you and see how youre doing.. Jennifer - I really needed to read this!! It will cost anywhere from forty to fifty cents per postcard depending upon volume. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. For many, leads are drying up a bit, so you may be feeling a little stuck. Therefore, you should try to attend networking events, even if they are virtual. You can give them some references. Why Is Growing Your SOI So Important for Real Estate Agents? For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. A Simple Definition to Get You Started. As with follow ups, consistency is the name of the game on social media. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Before I started using email marketing, my business was struggling. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Great blog and example. And then you reached out via Facebook. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. And yes, for years they have been. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Something went wrong while submitting the form. You Are Truly "Above The Crowd!". Pay Special Attention to Those Who Matter Most 4. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Thank you for using me as your realtor. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Your first thought might be My sphere of influence? There are helpful tools you can use to expand your social media influence. I love your program, Jennifer. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. If you throw a great party, you definitely want to put this to work for you. Truth is, most agents are terrified to start working their spheres of influence (SOIs). For example, you may want to host a simple summertime cookout. Now the client is expecting Jasons call and will be much more likely to have a referral ready. One of those things is the YAY-ME letter. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. After youve sent the initial letter, be sure to stay in touch periodically. You can do this by adding value coming from contribution and giving them something they want. Why am I sharing this wonderful news with you? Guess what? A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Its one of the easiest ways to get your database engaged again. Theres really no right or wrong way to segment your list. Its time to look inward to your database. What's the reason you're reporting this blog entry? Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. That's a good letter! Thanks for shring this Yah-me. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. What We'll Cover Housing Market Statistics 1. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. But, there is next time, so thank you so much. Be clear that you have no agenda. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Theyre probably going to answer the phone. Hey would you do me a favor, Aaron? Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. There are a lot of questions that we have the ability to address for our clients. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. As a result, its upset a lot of our existing lead sources as well. You may think that you are so busy that you will never have time to go to another networking event. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. And when he does, it feels like a natural segue, not an awkward script. Love your ideas and thanks for the inspiration. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Or consider the methods of Baltimore-based broker and team leader Ron Howard. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Your way of handling the award was so tasteful. I like this example Jennifer. I just can't do YAY ME! Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Your email address will not be published. In todays market, there are many different lead sources you can use to grow your business. Sample Influence Letter. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Where you make your list will depend on where you are in your business. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate.
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