Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. But it never did any good. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. It was not that; it was the Southern war cry."[10]. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Oddly the 10 year picture on that site still says Rebel Yell. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). But again, I was never personally offended and never knew anyone who was. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. The new Rebel Yell look (image via Luxco). We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Alcohol on the plane: how much can you drink on long flights? I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. The brand has changed hands and recipes, but it is a part of American bourbon history. Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey After that I casually asked at a few others stores and apparently it's the same all over town. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. ago One is less overtly pro-slavery and pro-confederacy. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Give me a break! These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. To me it was just a name given to a coaster, devoid of any historical or political significance. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. And hes worked with startup brands to turn local enthusiasm into national recognition. Not sure if you're speaking in generalities, or if this is aimed at me. Its a cheap bottle of whiskey and it tastes like one, too. And Charley said, "Well it wouldn't be proper since I sold it." Be More Rebel. With that effort, the price has went up a bit, too. 2 The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. It will just make her cry more, more, more. who-ey!' Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. . They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. And Charley said, "Well, that's fine." Rebel yell refers to a war cry of the confederates. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Create an account to follow your favorite communities and start taking part in conversations. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers You should all be fired. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Rebel Yell Has a Cool New Look and Two New Bourbons Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. ago One is softer DonutBourbon 6 mo. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. The Yellow Stone brand was discontinued in 2015. The most notable thing about Rebel Bourbon is their use of wheat. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. A wheated bourbon. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. With the news of the name change of the Rebel Yell being the last straw. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Each costs about $27 for a 750mL bottle. And its got a bit of an edge, thanks to the addition of the Confederate flag. From the Lux Row website: "Aged in charred oak barrels . The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. 1965. Rebel Yell whiskey is matured in No. Interesting was in Lux Row today and not one mention of it. sberto 2 yr. ago It's up to the distributor in your state. In 2019 Rebel Yell went through a rebranding effort. Rebel Yell 100 Bourbon Review | Breaking Bourbon However, Rebel has more functionality as its much better in other mixed drinks and by itself. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. You caved! The reason is because it is cheap and good enough. ago History of Rebel Yell in America - Dram Devotees Just went to Kings Dominion with my 7 and 9 year old sons. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. That is really lame. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Rebel Yell: A Classic Bourbon from the Deep South Where is Rebel Whiskey made? Confederate soldiers may have imitated or learned the yell from Native Americans. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. This product is available only in our gift shop, and it may not always be available in a particular size. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. The '75' refers to 1975, the year that the ride opened. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. This may be one of the most underappreciated wheated bourbons available. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. In fact, Im kind of disappointed. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. I am curious why the rebranding. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Dont sleep on this wheated bourbon with Stitzel-Weller lineage. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Hit it on the desktop version of the site. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. It is what it is. Rebel vs Rebel Yell : r/bourbon - reddit.com If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. And he said, "Well if you don't pick it up we're thinking of picking it up." Without fail, it was Yellowstone or Rebel Yell. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. Then suddenly, I stopped seeing it in stores around town. Privacy Policy. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Good Lord, people. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Those were some good times. The Rebel Yell brand is currently produced at the Luxco distillery. Is Rebel Bourbon good whiskey? This is just the case for bourbon. Leave a comment below. A pparently it worked; the new look caught my attention and resulted in this review. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. A big, round body with a palate that follows the nose - honey . I dont remember ever seeing any historical theming or educational features. who-ey! Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. lol. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Not sure why it shows the old one on mobile. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Saint_Thomas_More 2 yr. ago The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. You know that, right? Good one. BrokeCal, Especially for those of us from the south. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". However, the addition of ice makes things a little better. Shame on KD. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. I find 'Yell' quite offensive. Whiskey Review: Rebel Yell American Whiskey Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). These bottles may appeal to those looking for a private-label wheated bourbon experience. So the arguments that this is another move to erase history arent accurate in my opinion. Rebel Kentucky Straight Bourbon Whiskey - Master of Malt Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Ive been going to this park for years but now its tainted. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. In 2016, construction on the brand new Lux Row Distillery was begun. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. However, in 2020 the rebranding effort went to removing Yell from the bottle. Changing it just seems to serve no purpose and make the park seem more bland. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. "Who Whipped Whom? Rebel Yelland Yellowstone were my veryfirst bourbons. And I never even thought about the park changing the name. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash Risk takers, rule breakers and noise makersunite. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. The whiskey is aged in charred oak barrels for four years before being bottled. What do you think about Rebel Yell being renamed, Racer 75? The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. The whiskey is made from a mash bill of corn, rye, and barley. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Now that weve covered the basics, its time to get into the real reason you are here. . I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. I think you hit the nail on the head on this. The people that rebelled against the United States because they thought they should be able to own people are bad. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Single barrel still says yell. This nose is sweet and much more grain forward in its aromas. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Thats just awful. Tons of bottles out though. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. The sound of the yell has been the subject of much discussion. It was just a name. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Partners & Sponsors Even though I cant think of a past event where anyone was upset or protested, it could happen. Sharp. Maybe next time I'll have to make my sarcasm more evident!!! Consider this similar product. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. The phrase you get what you pay for applies quite well to Rebel Bourbon. The Confederate yell was intended to help control fear. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. . They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Even though you can definitely find some on Kings Dominions Facebook page. While its still available for under $15, you may have more trouble finding it at the price. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Yep, they did. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. The last thing, and maybe most important, is a low price tag. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. I for one am glad they did. The Lux Row Distillery filled its first barrel three years later, in January 2018. What does it taste like? Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Awww poor baby. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. It was renamed in 2011 after being sold to the Luxco company. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Quick everyone buy up the Rebel Yell bottlings before they are gone! The company would eventually break up in 1972. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. Caving in to such ridiculousness. 3 charred oak barrels. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. Rebel Yell Launches New Look for Brand Lineup - Kentucky Bourbon Trail There are about 24,000 bottles in this year's batch. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Rebel Yell - the Next Chapter in A Storied History Disgusted with the name change. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. The Luxco distillery is located in Louisville, Kentucky. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon.
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