(3 Hours). MKTG4506. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Communication and Storytelling. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications No previous experience in data analysis or programming required. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern University. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Offers analytic insight on methods people use to communicate different types of social action through body language. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. COMM2451. Does not count as credit for business majors. General questions . Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Will we ever stop swiping? Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. (4 Hours). (4 Hours). TTY 617.373.3768 Personalize your path. (4 Hours). 617.373.5445 [email protected] Thomas Michael. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Creating Business Value with Data and AI Technologies. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. (4 Hours). Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). MKTG6218. (4 Hours). Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Associate Dean for Administration and Finance. New Product Development. Free Speech: Law and Practice. (4 Hours). The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Office of the Dean. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. (4 Hours). (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. COMM2725. This position is. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. COMM2501. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. Introduces students to interviewing through the application of communication theory. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Communication Theory. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. (4 Hours). Studies methods that may range from close textual analysis to deconstruction to theories of performance. . Marketing Technology Management. Data Storytelling, Visualization, and Communication. Surveys the field of communication studies. Explores the relationships between communication, social identity, and social inclusion. MKTG4508. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. COMM1450. Sport and Spectacle. Introduction to Marketing in a Global Context. Critical Creative Practice. Examines the impact of technology on the marketing of goods and services. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Driving Marketing Performance: Measure, Analyze, Profit. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Opens New Window New Product Development. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Communication Research Methods. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Introduces students to the College of Arts, Media and Design. COMM2534. - Center for the Arts. Going-to-market topics include managing value-added resellers and distributors. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Studies companies from startups to large multinationals across a variety of industries. (4 Hours). Research may be behavioral/experimental or quantitative/analytical in nature. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Communication Studies at Northeastern. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Explore Our Degrees Gather Here. (4 Hours). 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Designed to prepare students to work with audio in modern media settings. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Quantitative Analysis of Consumer Data. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. myNortheastern Opens New Window, Privacy Policy Legal Argumentation, Advocacy, and Citizenship. Focuses on the fundamental role that communication plays in family life. Opens New Window. Communication Criticism. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Class Schedule: Monday-Friday. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. COMM3330. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. COMM3912. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. MKTG3301. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Health Communication Campaigns. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . COMM3309. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. (3 Hours). The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? COMM3445 and JRNL3425 are cross-listed. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Offers an overview of the concepts, methods, tools, and ethics of communication research. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. (4 Hours). Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Brand and Advertising Management. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Research, Scholarship & Creative Practice. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Memory has become a central concept for analyzing problems of historical representation and identities. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. May be repeated without limit. The PDF will include all information unique to this page. (4 Hours). )Stephen, A. T., Yakov BartStukent2017. (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. archives@northeastern.edu Send Feedback or Report a Problem Contemporary Rhetorical Theory. Covers a proven selling process and presents compelling solutions to customers. (4 Hours). MKTG4520. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. (4 Hours). 310 Renaissance Park, May be repeated once. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. | (4 Hours). Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Offers an in-depth look at how persuasive health campaigns are designed and executed. Television Field Production. Emphasizes ethical considerations involving security, privacy, and fairness. COMM6500. (4 Hours). Advance Northeastern University's goal of giving 100% of students a global . Attribute(s): NUpath Capstone Experience, COMM4625. Research in Communication Studies. COMM3445. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. (4 Hours). Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Full-Time. Persuasion and Rhetoric. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Internal Number: 3919608. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Jennifer Zehnder | Director of Communications and Marketing. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Designed to help students become knowledgeable consumers and limited producers of communication research. MKTG2201. 360 Huntington Ave., Boston, Massachusetts 02115 Offers students an opportunity to develop their own media products to put their learning into real-world context. A marketing plan project is used to enable students to apply their understanding about the marketing process. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Marketing Research. NSU is where success begins. MKTG6223. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Content is adapted by the faculty depending on the location of the class. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Sex and Interpersonal Communication. COMM2991. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. (4 Hours). Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. (4 Hours). The Assistant Director will develop the strategy in . May be repeated without limit. MKTG6200. myNortheastern Opens New Window, Privacy Policy Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? COMM1255. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Emphasizes the production and successful interaction with electronic and traditional supportive media. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH.
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